MARKETING

Google Analytics is, without doubt, a giant in the digital analytics world. And let’s be honest, it’s pretty cool. To have such a powerful tool at your fingertips for free – that’s awesome! However, its greatest strengths may also be its greatest weaknesses. And if you’re reading this article, you likely know this already. You’re probably weighing up the pros and cons of GA and wondering if there’s a better alternative for you. And so, without further ado, we’d like to see how our own (equally as awesome) analytics tool compares. Here is a list of 9 comparisons to help you see the best fit for your business. Data reports + Features Abralytics ‍ Abralytics provides a limited amount of data – and with good reason. We believe in simplifying the data reporting process, giving you the most essential and relevant reports. Why? Because most entrepreneurs and business owners don’t have the know-how or time to sift through mountains of data. Clear, simple, actionable insights. That’s what you get with Abralytics. The user-friendly dashboard provides the most important metrics, such as: Total page views Unique visitors Bounce rate Average session lengths Page views Top pages The above metrics help you understand: how many people are visiting your site, which pages they’re visiting, what your most popular pages are and how engaging your website is. Top traffic sources Top countries Top campaigns Devices The above metrics tell you which of your marketing campaigns result in the most conversions, where your customers are coming from and which devices they use. Even better? You’ll get an analytics report delivered straight to your inbox each week. Google Analytics GA4, on the other hand, offers more than 200 metrics and dimensions. (1) And this is great for digital marketing agencies or large enterprises looking for more granular reports. But is it equally as great for those with little to no experience with analytics platforms? Not so much. Most users will find themselves overwhelmed with the sheer amount of data available. Data that requires a lot of time and effort to make any sense of. Script size Abralytics The total script size of Abralytics is less than 4 KB. Google Analytics  The total script size for Universal Google Analytics is 45.7 KB. Google Tag Manager = 28KB Google Analytics = 17.7KB Why does script size matter? For two reasons: Page speed is an important ranking factor in the Google algorithm. A larger analytics tool will slow your website down. Page load times affect conversions. For example, nearly half of all visitors will leave a mobile website if the pages don’t load within 3 seconds. (2) Why is GA 90% larger than Abralytics? This comes down to a large number of reports. Once again, having all this info seems like a good idea. But if unnecessary data slows down your site, it could do more harm than good. For all the latest stats on slow page loading times, check out our list. Privacy and The Cookie monster ‍ Source: Pexels Abralytics With Abralytics, there’s no need to have that tiresome cookie banner appear on your site. By using anonymous measurements, we can track site usage without collecting personal data. This means Abralytics complies with all data protection regulations. We are GDPR, CCPA & PECR compliant straight out of the box. You have 100% ownership of your website data. And visitors to your site have the peace of mind knowing that no one is collecting, storing and selling their personal information. Google Analytics Google Analytics has been getting a lot of flack recently for how they store and use the data they collect from websites, nevermind the data sampling and time it takes to actually see the data you need. To their credit, they’ve improved their privacy with their latest version, GA4. Here is a summary of these changes: (3) Data gathered in the EU is no longer sent to servers in the USA for processing. A user’s IP address is anonymized by default Disabling granular device and location data It relies on machine learning to fill in the gaps in data collection. However, there are still privacy concerns. GA4 still uses cookies by default and is not fully GDPR compliant. Countries like Austria have rejected their IP address anonymization function as sufficient enough for protecting data transfers to the US. Even with it, US intelligence services can still access user IPs. And although free, the trade-off is that Google owns your data and can do what they wish with the information. ‍ Pricing Abralytics ‍ Abralytics offers a free 30-day trial with access to the full range of features. When you’re ready to sign up, these are your options: Basic: $19/month For early-stage startups and small businesses. Standard: $49/month For web agencies and businesses with significant website traffic. Enterprise: $149+/month For enterprises and agencies with a lot of websites or traffic.‍ For full details of our plans, click here. Note that for every one of our plans, you’ll be able to add an unlimited amount of websites. The plan you choose will largely depend on the volume of traffic that your site receives. You may wonder why there is no “free” version of Abralytics. Because we do not make a profit selling collected data for advertising purposes. Plus, our team needs lots of coffee and donuts to keep everything running smoothly. Google Analytics Free version – Universal Analytics / Google Analytics 4:$0 Paid version – Google Analytics 360: $150 000/year or $12 500/month Universal Analytics/GA4 is part of the Google Marketing platform and is available to anyone with a Google account. ‍ A note about price: If you’re a small business, you may be tempted to sign up for the free GA4 and save a couple of bucks a month. We get that. But with growing privacy concerns and a steep learning curve, GA4 may not be the best web analytics tool for you – even if it is free.  Ease of use Abralytics The Abralytics

There are many advantages to using an Analytics platform, such as Google Analytics, Abralytics, FoxMetrics, HubSpot, or something similar. These platforms allow any website owner to see how users are interacting with his website and apply the suggested changes to optimize productivity. But what do you do once your blog is inactive or a website is no longer in use? You see, your unused website data will stay in your analytics account and simply clog things up. Deleting an unused Google Analytics Account keeps things nice and tidy and speeds up your analytics on websites or pages that are still valid. You might be a new user of Google Analytics and the very thought of doing anything to your account settings might be freaking you out. If so, don’t stress… We’ve got it covered. This article will give you a step-by-step guide to help you delete a Google Analytics Account. Log in to your Google Analytics account Sign to your Google Analytics account. Open your browser and navigate to www.google.com/analytics/ Keep in mind that you’ll be taken directly to your analytics interface if you’re already signed in to Google. Alternatively, you’ll be prompted to enter your login details on the main menu, likely your Gmail account and password. Screenshot taken from Google Analytics landing page Once here you’ll need to… Locate the Admin tab Move the cursor to the far left of the home page and a pop-out will appear. In the bottom left-hand corner, you’ll see the Admin tab along with a settings cog icon. Select it. You’ll now find yourself on the Admin panel. From here you’re able to adjust any account settings or property settings. Stick to the left hand of the page where your different accounts are located. Screenshot taken from Google Analytics demo account Next, you need to… Select your Google Analytics Account You might be using Google Analytics to analyze the traffic of more than one company website. If so, you’ll have multiple accounts displayed in the dropdown menu. Make sure to select the proper account name here. Selecting and deleting the wrong account can be quite a pain. You’ll lose valuable data if you accidentally get rid of the wrong account, so pay attention! Screenshot taken from Google Analytics demo account Once you’ve selected the account you no longer wish to use, click ‘Account Settings‘ on the admin page… Delete the Account On the far right of the page, you’ll notice a tab labeled ‘Move to Rubbish Bin‘. Click on it and… that’s it, consider the unwanted clutter permanently deleted. Screenshot taken from Google Analytics demo account ‍ Haven’t found the right analytics platform yet? You might have deleted your Google Analytics account because the business website in question is no longer in use. Or perhaps you simply wanted to declutter your account and speed things up. Whatever the reason, if you’ve just followed these steps you now find yourself without an analytics platform to track precious data. Why not consider an alternative to Google Analytics? There are a number of platforms out there that offer all the necessary tracking code and reports to make your website successful. Abralytics is one such platform. Super lightweight code means faster loading times and a user-friendly interface will make you wonder why you spent so much time figuring out how a more complicated platform worked. Photo by Ketut Subiyanto – Pexel Still confused? Here are a few frequently asked questions about this topic… How do I permanently delete Google Analytics property? Firstly, Sign in to your Google Analytics account the same way we just described. Thereafter, select Admin and navigate to the property that you wish to delete. In the Property column, on the right hand of the page, click ‘Property Settings’. Now click ‘Move to Trash Can’. You should now see a confirmation screen. Click ‘Move property to Trash Can’. For a step-by-step tutorial, check out the full article here. How do I delete a Google Analytics demo account? Again, the same basic steps apply. Sign in to Google Analytics, and click ‘Admin’. Navigate to the Account menu and select ‘Demo Account’. In the Account column, click ‘User Management’. Now click ‘Remove Myself’. ‍

Today, many options come to mind for an analytics solution that can track, measure, process, and store your website’s analytics data. As a result, you need to compare their features to see which one is the best fit for you. ‍ But before you choose a web analytics tool for your site, there are some crucial factors to keep in mind. ‍ The analytics tool must: ‍ suit your business goals, have a pocket-friendly cost relative to your business size, offer advanced analytics features relevant to your business needs, allow mutual integration with a ton of other marketing tools, and be data privacy ready. ‍ Read on if you are looking for an excellent analytics solution and want a detailed Adobe Analytics vs. Google Analytics comparison before deciding on one. ‍ This article reviews the core differences between these two analytics tools – their comparative advantages, pros and cons, and which is the best platform for your business. What Is Adobe Analytics? Source: inetsoft.com‍ ‍ Adobe Analytics is an element of Adobe Adobe Experience Cloud. This product suite allows marketers and website owners to use comprehensive segmentation and real-time analytics across many marketing channels.  ‍ Besides, the tool uses predictive analytics through machine learning and advanced statistical modeling to offer business solutions, such as evaluating consumer data, identifying patterns, and forecasting future behavior. ‍ With tools like Analysis Workspace, Report Builder, Ad Hoc Analysis, Reports & Analytics, Adobe Analytics provides several crucial features to the users. ‍ Some of the key features of Adobe Analytics are: ‍ real-time multichannel data collection, website effectiveness measurement, attribution modeling, e-commerce tracking, and path analysis. What Is Google Analytics? ‍ Source: Google Analytics Dashboard‍ ‍ Google Analytics is the world’s most popular web analytics tool. It makes a wide range of data available since it records information about every site event. ‍ So, the web analytics service offers data and fundamental analytical tools for marketing and search engine optimization (SEO) purposes. Many features are available on Google Analytics, some of which include collecting relevant data to produce insightful results. ‍ Essentially, with the analytics solution, you can: ‍ determine your website’s top traffic sources, measure the success of your marketing campaigns and activities, monitor goal completion like purchases and adding products to carts, discover user engagement patterns and trends, and collect user information such as demographics and gender. The Core Similarities Between Adobe Analytics And Google Analytics ‍ When it comes to website analytics, Adobe Analytics and Google Analytics have some standard features. Let’s consider these before looking at their core differences. ‍ Both analytics solutions: ‍ Feature a tag management system that enables users to collect and distribute data across digital marketing systems. Have mobile applications for both Android and iOS. Use remote-hosting Offer real-time analytics, so they record user activities as they happen on your site, Add to the weight of a web page’s script – so they affect site speed Are closed sourced – their codes are not available on GitHub. Include a customizable dashboard. Create and use tracking and analytics events like real-time users, user locations, devices, operating systems, etc. ‍ Source: Pexels‍ The Core Differences Between Adobe Analytics And Google Analytics ‍ Although Adobe Analytics and Google Analytics are both web analytics tools with similar infrastructure and functions, the core differences between them are as follows: Pricing Model ‍ Adobe Analytics ‍ Adobe Analytics has three versions – Select, Prime, and Ultimate. ‍ Adobe Analytics – Select ‍ The Select plan offers Enterprise-grade analytics. It is the most basic of the three pricing models and ensures reliable, timely, and informative data. ‍ It helps discover your high-value customers and the most effective ways to engage them with drag-and-drop segment building and customizable reporting. ‍ The price of the plan varies based on your traffic hits. ‍ Adobe Analytics – Prime ‍ Prime offers real-time, multichannel data, so you can understand your customers, discover new perspectives, and pinpoint problems. ‍ It helps to understand how users engage with your digital experiences across all devices and gauge the performance of your mobile apps. ‍ Like Select, the price of Prime varies with your use. ‍ Adobe Analytics – Ultimate  ‍ The Ultimate plan offers experience-focused analytics for enterprises. It is the most advanced and costly Adobe Analytics plan. ‍ It uses AI and machine learning to find hidden opportunities and gain deep insights into your analytics data. ‍ In addition, it helps you get the complete picture possible of your consumers’ journeys by utilizing experience data from cross-channel marketing and advanced analytics. ‍ Similar to the other plans, the pricing of the Ultimate depends on how you use the service. ‍ Google Analytics ‍ Google Analytics has two models – Free and Paid (Google Analytics 360). ‍ Universal Google Analytics / GA4 – Free ‍ This plan comes at a $0 cost. As you can expect, the standard Google Analytics has limited features and may not be suitable for businesses with large traffic volumes. ‍ It offers real-time data, custom reporting, and advanced segmentation, so you can keep an eye on your users and how they interact with your sites. ‍ Additionally, you can monitor user activities on mobile apps with app tracking and mobile device features. ‍ Google Analytics 360 – Paid ‍ Google Analytics 360 starts from $150,000 yearly at a service level agreement. ‍ It has higher data quality, better data freshness ( 98%, according to whatagraph.com), and improved data accuracy than the standard Google Analytics. ‍ Furthermore, the premium version includes data-driven features, attribution modeling, double-click manager integration, and data running through Google Big Query. Verdict On Pricing Model ‍ While Adobe Analytics offers better flexibility with the three pricing models, Google Analytics has a freemium service (standard Google Analytics) and a premium version. ‍ Moreover, the standard Google Analytics is optimum for small and medium-sized businesses. Large organization enterprises can use Google Analytics 360 or any of the three Adobe Analytics versions that suit their

Anyone with a Google Analytics account wants to use it to its full potential. To do this, website owners will often set goals for their website that track specific user interactions. Think of these analytical goals as a triathlete’s goals when preparing for a big race. A triathlete might focus his energy on one specific discipline at a time. Likely, he’ll begin with what needs to be improved the most. ‍ Source: Pexels.com As he gets better at each discipline, he will reduce or stop his training in that field entirely and move on to the next. These training methods may even overlap. Similarly, goals in Google Analytics help users or web developers focus on what is most needed to maximize their chances of success. As businesses develop and website traffic changes, developers need to set new goals to keep websites optimized and content current. Let’s delve a little deeper into Google analytics goals by discussing what they are, how you can create new goals, what you should be doing with your old goals, and more specifically, how to delete goals in Google Analytics. First of all… What are Google Analytics goals? ‍ Similar to our athlete setting basic goals for himself when getting ready for a big race, there are four primary Google Analytics goals that website developers should consider setting, namely: Destination Goals Duration Goals Pages per session / Visit Goals Event Goals Source: Pexels.com Here’s a breakdown of those four core goals in Google Analytics Destination goals Google defines Destination Goals as ‘Conversions based on users viewing a specific page or screen.’ Basically, it tracks when a user lands on a specific page on your website. The purpose is best suited to the landing page, including the confirmation page, the gratitude page, or the sign-up pages for an email list and other forms. It is a common way of measuring conversion rates in your business. Duration Goals Visit duration goals measure the length of time visitors spend on an application or site. You can use the goal to track the number of visitors who stay on a specific page for a given period. For instance, you can see how many users stay on the site for more than a few minutes, engage in various activities, and read your content. Visit Goals/ Pages Per Session Visit goals or Pages per Visit is a simple goal to set up in Google Analytics. It’s super helpful to track the number of pages each person visits before leaving. Like the Duration goals, this is great for tracking user engagement and knowing which sections of your website may need improvement. Event Goals Event goals allow users to track visitors’ different actions on their site. Google Analytics events are useful if you want to know how many people filled out a form, downloaded a file, or played a video, for example. ‍ In addition to these goal types, your google analytics account also can track smart goals. Think of them like the pro tips a coach would give an athlete. ‍ Source: Pexels.com These goals need to be switched on manually, but this is a simple process. Smart Goals Smart Goals are specifically designed to help Google Ads advertisers who may not have enough conversions to use the Google Ads optimization tools, such as automated bidding. ‍ By enabling smart goals, your Analytics account automatically evaluates your website or app visits and assigns each a score. ‍ The “best” visits are then automatically translated into Smart Goals. Look at this awesome blog for a more in-depth look at these core Goals in Google Analytics. The basics of setting goals Creating goals for your business website or app is an easy 4 step process. Sign in to your Google Analytics account Click on Admin and navigate to the View column Once in the View settings column, click on goals Click + New Goal to add a new goal, or click on an existing goal and edit it accordingly. Here you can set an event goal, duration goal, or similar custom goals. Best practices for assigning Google Analytics goals ‍ Source: Pexels.com ‍ When choosing which goals to set up in Google Analytics, ask yourself: How do I get more sales and increase my business conversion? Then list the most important actions for your company, whether for revenue or leads. ‍ These actions can be email submissions, demo requests, subscription newsletters, and other activities showing interest and engagement for lead businesses. E-commerce websites should set up E-commerce Tracking System. ‍ Simply put, identify what’s most important to your business and set your own goals to add value to your site. Can I delete a Google Analytics goal? No, it’s impossible to delete a goal from your Google Analytics property. Source: Pexels.com Sounds odd, right? You might fear that goals that are no longer needed will clog up your analytics system. However, old goal-based data won’t impact your account tracking in the future. Old goals have no retroactive effect and therefore do not affect current statistics. It is processed only once to achieve the goals and that historical data does not apply to current goal tracking. What can I do instead of deleting goals? It is possible to change a goal to be inactive. Doing so will stop your Google Analytics Account tracking data on that specific goal. This, too, is a straightforward process: Sign in to your Account Navigate to your goals Locate the goal you wish to edit or change Turn the recording toggle on or off. Now that you’ve paused tracking data from a particular goal, why not create a new view? Think about your goal types and your future success. Use this opportunity to work on goal configuration and find a new use for existing goals. Source: Pexels.com While you’re rethinking your goals, why not act on this new enlightened way of thinking and try a different way of web analysis completely. Abralytics Every now and then, an athlete will change

In March 2020, the world changed. And while some saw the beginning of the pandemic as the beginning of the apocalypse, others saw it as an opportunity to change their way of doing things. Change the way they shop, how they do research, and how they spend their downtime. And that makes sense, right? The rise of remote working has enabled more people to surf the internet and do their business online than ever before. Social isolation has also motivated many to improve their immediate surroundings by ordering products and homeware online. But that presents a challenge to business owners and webmasters. Are those customers finding what they’re searching for? Do they enjoy their browsing experience? Are they likely to return to or recommend your website to others when their session ends? ‍ Businesses need to analyze customer engagement and see if they can answer Yes! to these questions. Customer Engagement Analytics Customer engagement refers to the way that customers interact with a business. And tracking customer engagement in physical stores is relatively straightforward. You can set up structures that allow people to respond favorably when interacting with your brand. The right decor + Manage the air temperature inside the store + Service with a smile = Happy, returning customer. ‍ Source Pexels.com You can see how your customers respond to your product and their overall experience. This, in turn, tells you what you’re doing right and what you’re doing wrong. Tracking customer engagement for an online business might be less straightforward, but it is doable. ‍ Related article – Top Ecommerce Metrics to track in 2022 Customer Engagement Analytics allows businesses to put themselves in their customers’ shoes and think like the person visiting their website. Doing this allows them to envision the customer journey from beginning to end and adjust their product accordingly. ‍ Let’s look at 5 of the most important Customer Engagement metrics to track and why they’re essential to the longevity of your online business. The Net Promoter Score The Net Promoter Score or NPS has to do with long-term customer loyalty and the likelihood of those individuals returning to purchase your product or view your web pages again. An NPS is usually calculated using a single-question survey at various intervals during a customer journey. This gauges their satisfaction with your product or service. “On a scale of 1 – 10, how likely are you to recommend [Company name] to others?” That’s a typical example of a question you might have come across from which an NPS is calculated. ‍ Source Pexels.com‍‍ A score between 1 and 6 is regarded as negative, while scoring 7 or 8 is neutral.‍ In a net promoter score, you want your customer feedback to be either a 9 or a 10. This is considered a positive and the likelihood that the person will return or promote your brand to others is high. Why is this important? The higher the score, the more likely a company is to retain customers in the long run. ‍With the NPS, a company can make adjustments to improve the customer experience and monitor loyalty trends. This helps with your customer’s lifetime value. ‍A net promoter score also helps a business gauge how far ahead or behind they are in connection with their competition’s ability to retain customers.  Customer Satisfaction Score The customer satisfaction score, similar to the net promoter score, is calculated using a survey during the customer journey. ‍ “On a scale of 1 – 10, how satisfied are you with your purchase.” ‍But the key difference between these two scores is that the CTS gives you insights into the short-term satisfaction of your clients. In other words, are they satisfied with their product purchase or website experience? ‍ The scoring system is also formulated the same as the net promoter score. So you’re always aiming for your feedback to be either a 9 or a 10. ‍The higher the score, the higher your probability of customer retention. Why is this important? Knowing how satisfied your customers are on a short-term basis helps you to make real-time decisions. ‍For example, you can change how your checkout process works or pay more attention to the quality of your product to retain more customers if you notice a low score. ‍The customer satisfaction score also tells us a lot about customer behavior. That’s because we understand the likes or dislikes of website visitors with customer analytics. ‍Knowing how satisfied people are with your brand will help you engage them more effectively.  Customer Effort Score The third survey on our list is the customer effort score. ‍This score indicates the effort customers put into interacting with your company. It helps you understand some important factors that might need attention.‍ Is it easy to find your website? Are your web pages easy to navigate? Do the ads and pop-ups take away from the customer experience? Is the checkout process easy enough to encourage clients to follow through with their purchases? The reason why so many people choose to do their business online is that it makes life easier. ‍But the questions businesses need to ask are not only about the customer’s experience but also about the effort they put into making life easier for customers.‍ How much effort are we putting into solving issues for our customers? How much time do we dedicate to helping our customers make successful purchases? Are we investing our time and money wisely to create a user-friendly experience? Knowing the answers to these questions will help you make the shopping experience enjoyable for your customers and improve customer engagement. Why is this important? Suppose the layout of your website or factors like advertising pop-ups and forms take away from that experience. In that case, your customers will likely not have the patience to remain on your pages all the way to a successful checkout. ‍ Source Pexels‍  Churn The churn rate is the number of customers that stop interacting with your

One of the most-effective ways to increase conversion on your website is to analyze your traffic sources and gain full insight into what users do on your website; the pages they navigate to, and how they proceed to either convert or drop off from your website. If you’re just beginning to optimize your web pages and you’re looking for the most-detailed Crazy Egg vs Google Analytics comparison, then read on. In this article, we will break down the differences between these two web analytics tools; their pricing model, features, limitations, integrations, pros and cons, and by the end of this comparison, you’ll discover the best between the two analytical tools for any use case. So, let’s get started with a basic question: what are Crazy Egg and Google Analytics used for? What Is Crazy Egg Used For? Crazy egg is a website analytical tool that gives you a visual representation of your visitors’ behaviour on your website using heat maps technology, scroll map tool, overlay reports, confetti and list reports so that you can boost conversion on your website. When you discover your visitors’ behaviour on your website, you can make use of the inbuilt A/B split testing tool to test different solutions. Crazy Egg answers the “why” your visitors aren’t converting, a report that most analytics software might not provide. What Is Google Analytics Used For? Google Analytics is generally a web analytical tool used for analyzing marketing campaigns across different channels, tracking campaign ROI, comparing the performances of different web pages, comparing the quality of visitors from different referrers, monitoring user behaviours, conversion rates, etc to determine how to drive more traffic and increase conversion. Now, understanding the similarities, yet distinct features of these two analytical tools will help any marketer identify which tool is right for the metrics they want to measure. The Core Differences Between Crazy Egg And Google Analytics While the two web analytics tools might have similar functionalities; basically used to track visitors, they have features that make them differ in so many ways, and we will start by looking at these core differences and what advantages each has over the other. Differences In Their Pricing Model Right off the bat, Google Analytics’ basic pricing is FREE for all users but has a recurring fee for advanced features according to ImpactPlus, which makes it one of the preferred web analytics tools for most businesses. On the other hand, Crazy Egg offers just a 30 Day free trial plan and a $24 monthly fee for its basic plan. Source: Crazy Egg pricing page‍ Heat Map, Scroll Map, And Overlay Tool In Web Analytics The heat map tool is one of the most powerful analytical advantages that Crazy Egg has over other analytical applications. Think about it, as a Digital Marketer, one of the biggest nightmares in conversion optimization is having to guess “why your leads aren’t converting”. Some analytics tools can only provide a generic insight of where visitors are dropping off from, as in the case of Google analytics, and there isn’t more to this. Source: Google Analytics path exploration page‍ While you might find it hard to zero in on the exact place of the page that turned your leads off, how far they scroll down your pages vs. how long they spend on your pages, Crazy egg will provide you with heatmaps of where your visitors are clicking on your pages so that you can decide what CTAs, links, that driving your conversion. Apart from the insights gotten from the heatmaps, you can determine what information is persuading your visitors to spend time on your page using scroll maps. The scroll maps tool shows how far down your visitors are scrolling and at the exact point they abandoned your page so that you can pinpoint where they lost interest, with this, you can add more compelling information to persuade them to spend more time on your page, or reposition your vital information. Source: Crazy Egg Website‍ What’s more appealing is that Crazy Egg has a great tool that gives you insight into how many clicks you are getting for each element on your page. To break this down, if you discover the search terms that drive traffic to your websites, you can narrow down your analysis and find out the elements that your site users are clicking on. So you see, arming your marketing team with such comprehensive information can help them discover optimization opportunities that can increase conversion on your site. Customer Satisfaction And Popularity Looking at the data from SimilaWeb, a digital intelligence provider for enterprise and small to mid-sized business customers, there’s a large gap between their numbers of visitors. Here are screenshots from Similarweb, comparing site traffic for Google Analytics and Crazy Egg. Google Analytics Traffic ‍Source: SimilarWeb Crazy Egg Traffic Source: SimilarWeb ‍ This data clarifies Google Analytics’ position as one of the favourite analytical tools compared to Crazy Egg despite being released a year after Google Analytics. Integrations One of the many features that marketers look out for when it comes to analytic tools is the pool of other marketing tools that permits mutual integrations. A website developed with WordPress CMS will certainly need SEO tools like Yoast SEO, page builders like Elemetor, hundreds of plugins, analytic tools, etc, and if there are limitations, marketers won’t hesitate to look for alternatives. Considering this, Google Analytics allows seamless integrations across a large number of marketing tools to foster user interaction more than Crazy Egg permits. Currently, there are just a few marketing tools that can be integrated with Crazy Egg, unlike Google Analytics which has hundreds of marketing tools that allow mutual integrations. Source: Crazy Egg Website‍ Talking about integrations, one of the best analytics platforms that provide mutual integration between major marketing tools is Abralytics. With Abralytics, you can integrate more than 100 marketing apps and custom sites. This is a great tool for marketers who are looking for simple analytics software. Available Support The

How you handle the personal data of visitors to your website can make or break their trust in your business. Today, there are more and more laws that govern how you collect and use personal information online. Cookie policies have become a controversial subject for website owners and visitors alike.  But can you do without a cookie policy on your website? If you are curious about the subject, then read on. This article covers everything you need to know about cookie policy — what it is, why you need it, and how to add it to your website. What Are Cookies? ‍ ‍Source: measureschool Cookies are small bits of data that websites create and store (as text files) when they load. Web browsers use these cookies to track user activity on a page. For example, it can save your password, so you don’t have to log into Instagram every time you want to access your account. So, you can think of a cookie as the short-term memory of a website. It stores the website’s URL, the cookie’s lifespan (or, if you prefer, its “use by”), and an individual ID for every user. Cookies can also show ads or offer a customized user experience. They enable a website to “recall” details between pages or visits stored in your browser. In addition, cookies store information that can be highly valuable, especially for users. It may keep track of user activity on the website, where they left off, customization preferences, log-in information, cart contents, and more. Types Of Cookies There are several types of cookies, just like in the real world. Based on lifespan, the two types of cookies are —session and persistent. Once you exit a website, a session cookie created in your browser’s cache is permanently deleted. On the other hand, persistent cookies enable websites to identify you when you return by staying in the browser’s cache for a specified period. Several types of cookies are used for data collection. They include: Analytical Cookies: These cookies anonymously track user activities on a website for internal research. But users can reject certain cookies. Operation Cookies: These cookies are crucial for a page’s performance; hence, they are not optional. Visitor Preference Cookies: These cookies record information about user cookie consent – whether or not a user accepts a cookie policy on a website. If so, these cookies keep track of that and stop further cookie pop-ups on that website. Are Cookies Harmful?   Source: martechcube‍ ‍ It depends on how you use them –  cookies may target ads or add users to marketing lists. Until recently though, most internet users didn’t know their online behavior was being tracked, But now that they do, it doesn’t sit right with them! Why Are Cookies Important To Website Owners? It should go without saying that a website using no cookies at all would be the exception rather than the rule. If you manage a small business website (or any business), think about this. For some context on the kind of functionality cookies enable, let’s quickly review some common uses for cookies: Tracking the carts/baskets of customers for e-commerce websites. Differentiating users in analytics tools like Google Analytics use cookies; Saving user preferences for website personalization, such as preferred language; Performing functions like user logins control and blog comments in Content Management Systems like WordPress; Social media marketing services such as targeted Facebook ads. First-Party Cookies Vs. Third-Party Cookies First-Party cookies are managed directly by website or app owners. Conversely, third-party cookies are handled by others, and it helps them offer their services. So, when your website or app uses third-party services to include features like photos, social media plugins, or ads – it features third-party cookies. What Is A Cookie Policy? ‍ Source: istockphoto‍ ‍ A cookie policy is a pop-up notification or banner that appears when website visitors access a page for the first time. It serves as a notice to users about the cookies active on the website, their function, and what happens to the data, including identifying third-party cookies. The cookie policy can come on a separate page or as a cookie consent banner that visitors can click to learn more about the data your website is collecting and sending to third parties. Laws from data regulation bodies, such as the European Data Protection Board and General Data Protection Regulation, state that website owners must get consent from visitors to collect or store data. With this, users are aware of how their data is collected, and they can manage cookies. Main Elements Of A Cookie Policy There are some specific pieces of information that you must include, regardless of whether you are writing a new cookie policy or expanding an old one. The following are the elements of a compliant cookie policy: Let visitors know that your website uses cookies. Add a sentence or two defining cookies. Mention the types of cookies you use. Indicate whether or not you use third-party cookies. Inform users of the purpose of your cookie use. Explain how visitors may opt-out of having cookies placed on their devices. What Are The Requirements For Cookie Policy? Creating a cookie policy for your website is a simple process. All you need to comply with cookie law are the three following actions: Determine What Cookies Your Website Uses And Their Function This can be done with a simple cookie audit or by scanning your website’s cookies using tools like CookieYes, OneTrust, etc. Let Your Website Visitors Know How You Intend To Use The Cookies This involves clearly stating how your website collects user data, processes, stores, and uses it online. Ask For User Consent You need to get visitors’ consent before using cookies or give them the option to decline for better control over their online privacy. Do I Need A Cookie Policy For My Website? You need a cookies privacy policy if you want to collect personal data on your website and your visitors are in the EU or