MARKETING

Google Analytics helps you track your website traffic. The Google Analytics dashboard helps you see all your data in one place. Important metrics such as page visits, page views, and the average duration of visits to a page can all be determined by the software. It goes without saying then, that it is super important for all this traffic data to be up to date to reflect the latest site statistics, also known as data freshness. What is real-time data? Real-time data basically refers to what is currently happening on your website or app. Real-time reports show you where the traffic to your site is from and what path they followed to get there, like following links. However, Google Analytics can’t automatically retrieve information from your web browser. First of all, the data needs to be structured, grouped, and retrieved for viewing. This is a lengthy process and may delay updates. To resolve the problem, Google introduced Realtime Reporting technology. Real-time event tracking will update your statistics whenever users interact with one of your sites. It also helps you check how much time a site takes to load and which pages perform best. For real-time analysis of Google Data, you need to specifically state that you want the feature. To do this, click on Google Analytics, go through the “Report” tab then click on “Reality Time” and “Review.” How can real-time tracking help you? Source: Pexels ‍ Here are a few examples of what real-time tracking can be used for: Track the effectiveness of your content shared on social networks by tracking the ‘hits per’ rate. Follow up on e-mail campaigns and see the click rate. View new visitors to your site and which pages they visited. Monitor whether changes made to a site are reaching their expected goals. Ensure that a tracking code is working correctly. These are just a few of the advantages of having your Google Analytics update at the very least every 24 hours. Does Google Analytics support real-time alerts? No, Google Analytics does not support real-time alerts at the time of writing this article (May 2022) Google does however enable the user to set alerts to daily, weekly, and monthly. Is Google Analytics in real-time? According to Google, data is processed and analytics accounts are updated every 24-48 hours. Google has also reported that some standard accounts that send more than 200,000 sessions per day to analytics will only be refreshed once a day. But they have not specifically stated how long it takes to update other information that may be associated with your Google Analytics account such as commerce data. This would mean that reports could be delayed up to two days at most as data collected by your Google Analytics account first needs to be processed. So even though you might be viewing the latest site statistics update, your Google Analytics dashboard lags behind a day or two. The intra-day processing of Google accounts can however be toggled by reducing the number of hits your Google account sends to less than 200,000. By doing this you will track only the most recent data in your account and receive reports based on the last 24 hours. Pro tip: Abralytics is a Google Analytics alternative that shows your data instantly and in real time. ‍ Source Pexels‍ A final thought Anyone running a small business or company will know that missing out on the smallest opportunity can be detrimental to your success. Using Google Analytics or a similar analytics tool such as Abralytics is key to your success. So stay on top of your analytics data and make sure that every analytics update reflects current-day data collection. ‍

So you’ve heard that web analytics is key to the success of any website, and maybe you’ve spent some time trying out Matamo’s platform. And while Matomo is a fantastic product, perhaps you’ve realized it’s just not the right fit for you. Maybe it’s not user-friendly enough for newbies or you may be craving more advanced features that meet the specific needs of your business. We’re here to help! If you’re ready to discover the five best Matomo alternatives, read on as we discuss Matomo and its five best options; their differences, pros and cons, the best alternative for different user types and FAQs. 5 Best Matomo Alternatives 1. Abralytics ‍ At Abralytics, we love our product and will shamelessly include it as number 1 on our list – Because we believe it’s that good! Let me tell you why. Abralytics is a web analytics tool that measures, analyzes, and reports web data to optimize website usage so that you can make better data-driven decisions to achieve your business goals. As a digital marketer, Abralytics can help you see what to adjust on your marketing funnel for a better conversion rate. And you can also be sure of an analytics solution that stores data efficiently. The web tracking tool offers features such as: conversion tracking campaign and multiple site management site search referral source and  time-on-site tracking form analytics keyword and goal tracking 100% data ownership user interaction and pageview tracking Matomo vs. Abralytics  Matomo and Abralytics perform similar functions like data collection, storage, protection, and report generation. However, they have some features that set them apart from each other. Apart from their user interface and other features, the core differences are the pricing plans, trackable metrics, and loading speed. Pricing Plans For Matomo, you can choose between Matomo Cloud and Matomo On-Premise. Matomo Cloud: Just like Google Analytics, this version of Matomo is cloud-hosted. Matomo cloud price plan runs from $0 (free for 21 days) to $15,250. Matomo On-Premise: Matomo On-Premise in itself is FREE. But for better analytics, you can get some specific bundles at a cost. Examples of these bundles are SEO web vitals (from $86.67 per annum), multi-channel conversion attribution (from $86.67 per annum), and Roll-Up reporting (from $218.33 per annum), etc. Abralytics has three packages; Basic, standard, and Enterprise. And before you sign up, you have the option of running a 30-day free trial that allows you to test out the full range of features. Basic:  $19/month – best for small businesses & early-stage start-ups Standard:  $49/month – best for companies with significant traffic or web agencies Enterprise:  $149+/month – best for enterprises or  web agencies with large amounts of traffic ‍ Differences In Their Tracking Features ‍ Both platforms monitor metrics such as real-time users, referrers, user locations, top-performing landing pages, top exit pages, device and operating system, traffic sources, etc. But let’s take a closer look at their tracking limitations and see which of the two offers better-advanced tracking options. If you choose the Basic Matomo Cloud as your product analytics software, you can only add  30 users,  150 goals, 100 segments, 30 websites, and 30 custom dimensions. However, with Abralytics, you have Unlimited websites, 10m+ monthly events, unlimited users, email reports, data export, white-label, custom domain, and API access. ‍ Loading Speed ‍ The loading speed of a website is proportional to the size of the script. As a result, the smaller the script’s size, the faster the website is. Abralytics script weighs less than 4 KB, compared to Matomo’s 22.8 KB. This means it will load 6x faster than Matamo! So, if you desire a web analytics tool that loads with blazing speed, you should opt for Abralytics. Why Is Abralytics A Great Matomo Alternative? Source: Pexels ‍ User-friendly Interface With Abralytics, you can easily navigate its interface and dashboard to find out what’s working and what needs improvement within just two minutes of interacting with the website. Privacy Abralytics prioritizes privacy by replacing cookies with anonymous measurements. So if you’re concerned about user privacy, you need not worry because Abralytics is fully compliant with GDPR, CCPA, and PECR. ‍ Who Can Use Abralytics? In short – Everyone! From a one-person show to a vast enterprise, Abralytics is for you. Because of our pricing structure, small businesses on a tight budget won’t need to pay for unnecessary extras. While larger businesses or web agencies can choose a plan which allows them to access larger volumes of data and reports. 2. Google Analytics ‍Source: Google Analytics Why Is Google Analytics A Great Matomo Alternative? Users’ Segmentation ‍ Google Analytics segments your website users into different groups based on their characteristics. With this, you can understand your website visitors better by zooming in on a specific area of the user metric. ‍ You can create custom segments in addition to the system segments specified by Google Analytics to make better data-driven decisions. eCommerce Conversion Tracking ‍ With Google Analytics, you can easily set up eCommerce conversion tracking. Furthermore, this shows what happens after a user interacts with your ad. Who Can Use Google Analytics? ‍ According to W3techs, about 85% of all websites use Google Analytics to track website traffic. These include top companies like YouTube, Instagram, Zoom, etc. ‍ The free version, now known as GA4, is ideal for individual users and small businesses with less website traffic, while the paid version is best for big enterprises. ‍ However, those new to analytics might find a steep learning curve because of its interface and complex dashboard. Google Analytics is ideal for those with experience because of the jargon, the sheer number of reports, and other advanced analytics features it has. ‍ For a more in-depth article on how Matamo compares with Google Analytics, click here. 3. MonsterInsights ‍Source: MonsterInsights Dashboard ‍ Do you want a Matomo alternative for your WordPress website? MonsterInsights is a great web analytics tool for you! It allows you to track your website analytics without writing code.

Congratulations! You’ve successfully used the GoDaddy website builder to create a killer site. And now you need to know how to install Google Analytics on your site. Follow our easy step-by-step guide and we’ll get you there in no time. ‍ Photo by OVAN Why add Google Analytics to your GoDaddy website? Google Analytics is a free platform that enables you to check how your website is doing. Google Analytics reports give you insight into who your visitors are, what brought them to your site and how much time they spend there. Based on these reports, you can determine which of your paid marketing campaigns have been successful, if your content is engaging enough and if you’re targeting the right customers. How to install Google Analytics on a Godaddy Website? ‍ Step 1 ‍ Go to www.godaddy.com, login to your GoDaddy account and navigate to your Product Page ‍ Step 2 ‍ Open your site by scrolling to Websites & Marketing, and select Manage ‍ Step 3 ‍ Select Edit Website ‍ Step 4 ‍ Select Settings ‍ Step 5 ‍ Select  Google Analytics ‍ Step 5 ‍ If you haven’t already created a Google Analytics account, now is the time to do so. Then copy your unique Tracking I.D. (or Visitor Analytics tracking code) from your analytics Google Analytics account and paste it into the Tracking I.D. field. Need help finding your Tracking I.D? Follow the step-by-step instructions here. ‍ Step 6 ‍ That’s it! All that’s left is for you to publish your site and your Google Analytics tracking code will be activated. How soon can I start reviewing Analytics reports? ‍ Wait at least 24 hours for Google to gather enough data to compile a report. The longer the period it’s up and running, the more comprehensive the reports will become.  Your website will now be referred to as a Google Analytics property. ‍ If you’re a newbie and only just signed up for a Google Analytics account, check out our article on What is a metric? And see how they help you measure the success of your site. ‍ P.s for instant reports without the delay, try Abralytics, the simpler alternative that displays your website data instantly – no need to wait 24 hours! ‍ What is a Google Analytics Tracking ID? A Tracking ID is a unique code created by Google Analytics for your website. Once inserted into each of the web pages, it allows Google to track the activity on those pages and compile reports. Your Google Analytics code should look similar to this: ‍ Tracking ID UA-54516992-1 Feeling overwhelmed by the complexity of Google Analytics? Abralytics is an alternative website analytic tool that gives you all the best bits of Google Analytics in simple, jargon-free reports. Sign up for a 30-day free trial here. ‍ Happy Tracking! ‍

Choosing the Right Web Analytics Partner: What You Need to Know In the digital age, the right data can illuminate your path to success, while the wrong data or analysis can lead you astray. Hiring a web analytics agency or consultant is a critical decision that can significantly influence the trajectory of your business. But how do you ensure you’re making the right choice? The challenge is real: navigate the crowded market of analytics services, decipher the jargon, and find a partner who not only understands your industry but aligns with your business goals. It’s easy to feel overwhelmed by the options and high-stakes promises, leaving you anxious about making an expensive mistake. For agencies looking for a reliable, adaptable analytics solution that they can offer under their own brand, Abralytics provides a white-label platform designed to integrate seamlessly with your services. This allows you to maintain consistency in your branding while delivering top-tier analytics capabilities to your clients. ‍ Setting the Stage: What to Consider Before Hiring For Web Analytics ‍                                                                                                        Choosing The Right Agency Is Not Just Outsourcing‍ Choosing the right web analytics agency or consultant isn’t just about outsourcing; it’s about making a strategic investment in your business’s future. The effectiveness of your marketing, the optimization of your online presence, and the insights into customer behavior all hinge on this decision. It’s essential to approach this choice with a clear understanding of your needs and the landscape of potential partners. In this post, we will explore several crucial aspects to help you make an informed decision: Expertise and Specialization – Assessing the specific skills and industry knowledge of potential analytics partners. Data Privacy and Compliance – Evaluating their commitment to data security and their compliance with relevant regulations. Cost Structure – Looking at how their fees are structured and what delivers the best value for your investment. Client References and Case Studies – Checking past successes and the experiences of other clients. Scalability and Flexibility – Considering whether they can scale services as your business grows. Abralytics as a Solution – Exploring how Abralytics’ reporting can serve as a white-label, web analytics solution that agencies can integrate and offer as their own, enhancing both capability and brand consistency. As we delve into these topics, you will gain the insights needed to choose a partner that not only meets your current analytical needs but also drives your business forward with precision and innovation. Assessing the Expertise of Your Web Analytics Agency or Consultant Choosing a web analytics agency or consultant is like picking a guide for a trek through uncharted territory. You want someone who not only knows the terrain but can also navigate its complexities with ease. When it comes to web analytics, the expertise of your guide can make the difference between surface-level insights and deep, actionable intelligence. ‍Verify Industry-Specific Experience: Start by checking whether the agency or consultant has experience in your specific industry. An expert who understands your market’s nuances will provide more tailored and effective insights. Ask for case studies or examples of their work with past clients in similar sectors. If you’re in e-commerce, a consultant familiar with e-commerce metrics and platforms, who has worked with similar scale operations, can better optimize your customer journey analysis and cart abandonment strategies.‍ Evaluate Technical Proficiency: Technical skills in tools like Google Analytics, GA4, and other analytics platforms are crucial. Ensure that the agency or consultant is not only proficient in these tools but also stays updated with the latest analytics technologies and practices. A good web analytics consultant should be able to seamlessly integrate GA4 into your existing systems, utilize advanced tracking configurations, and extract maximum insights without disrupting your workflow.‍ Assess Problem-Solving Skills: Analytics isn’t just about handling data—it’s also about solving business problems. A competent analytics partner should be able to demonstrate how they’ve used data to address complex business challenges. Ask potential consultants to explain a scenario where they identified a significant business challenge through analytics and the innovative approaches they used to solve it. The right web analytics agency or consultant will not just be another service provider; they’ll be a strategic partner capable of transforming data into growth. Ensure they have deep industry knowledge, robust technical skills, and a proven track record of solving complex problems. This depth of expertise will help you navigate the vast data landscape more effectively, making every decision data-driven. Evaluating Data Privacy and Compliance in Web Analytics Services ‍ ‍ In today’s data-driven world, the importance of data privacy and regulatory compliance cannot be overstated. When choosing a web analytics agency or consultant, it’s essential to ensure that they not only respect data privacy norms but also rigorously adhere to compliance standards. This commitment is crucial to protect your company and your customers. Verify Compliance with International Data Laws: Start by ensuring that the agency or consultant is well-versed in international data protection laws such as GDPR, CCPA, and any other relevant regulations applicable to your industry and location. Their ability to navigate these complex regulations is vital for maintaining the legality of your data usage. Ask for specific examples of how they handle data collection and storage. Inquire about the measures they take to ensure data is processed lawfully, particularly if your business operates across multiple jurisdictions.‍ Assess Their Data Security Measures: Understanding the security measures the analytics provider implements to protect data is also critical. This includes physical, administrative, and technical safeguards that prevent data breaches and ensure the integrity and confidentiality of your data. Request details about their security infrastructure and protocols. Ask about recent audits, penetration tests, or any certifications they hold that demonstrate their commitment to data

The business world is becoming more digitalized by the day. ‍ Companies, great and small, share a common desire to streamline their internal operations and thus maximize productivity. ‍ It shouldn’t come as a surprise, then, that people are leaning towards automated reporting tools to achieve these goals. Why Automate Website Reports? No matter which stage of growth a business finds itself in, it needs clear goals to keep it moving forward. These goals are tracked using key metrics, referred to as key performance indicators. ‍ And these KPIs allow a business to evaluate its performance and make needed adjustments along the way. ‍ KPIs are shared in business reports that are shared daily, weekly, monthly, and perhaps even yearly. But this presents a problem. ‍ Companies use different platforms for advertising campaigns, marketing outreach campaigns, marketing reports and website hosting. ‍ How can you retrieve accurate data from all these different sources efficiently and accurately? That’s where an automated reporting system comes in. ‍ Report automation collects essential data from multiple platforms, or in some cases, websites, and generates an overview report for consideration. ‍ There’s another reason why businesses are leaning ever more towards digitalizing things. ‍ Professionalism.  ‍ Imagine, for a moment, a marketing agency meeting with a potential client. ‍ ‍Pexels ‍ With a lot hinging on the success of the meeting, those on the pitching side of the negotiation table want to give the best first impression. ‍ If that agency pulls out a single report with metrics and data in a neatly organized report, they’ll stand a higher chance of securing the job. ‍ Let’s now highlight a few other key benefits. The Benefits of Report Automation Saves Time and Money According to a survey of 1000 people working for small and medium-sized companies, 29% said they spend between 4 and 5 hours daily performing core job functions. ‍ As if that’s not alarming enough, the same study found that 76% of people spend between 1 and 3 hours a day manually entering data into operating systems. In addition, 73% of workers spend 1-3 hours just trying to find information or a particular document. (1) ‍ Automatic reporting frees up valuable time that workers lose by doing manual entry. ‍ The entire workforce can then focus their time and energy on more human-centric tasks such as following up with customers or suppliers. Creates Transparency and Accessibility A central software system allows various departments to access the same data. ‍ This transparency enables collaboration as different teams can use one report to work from, even from various geographical locations. ‍ Allowing team members access to the same reports also builds trust. Employees hate thinking that they’re being left out of the loop. ‍ So make sure you grant all the right people access to your automated reports and you’ll notice their confidence in the company grow. ‍ Pexels‍ Increases Productivity Automated reporting gives businesses an accurate, up-to-date picture of what’s happening on the ground at any given time. ‍ This is especially important if you have departments functioning from different geographical locations. ‍ Real-time data = Real-Time decision making ‍ You can act swiftly and decisively when you don’t have to wait for reports to be collected from different departments. And as a result, business production or workflow can continue to operate at a steady pace. Reduces Human Error No matter how hard we try, we all make mistakes. And this is even more true when we face anxiety at work. ‍ According to a study by AADA, 50% of workers admitted that work-related stress affects the quality of their work. (2) ‍ And we all know how much stress chasing deadlines causes. The last thing you want is for the quality of your reports to be impacted because of a stressed employee trying to enter data from various sources manually. ‍ Pexels‍ ‍ This is especially important during crucial decision-making meetings where companies depend on data accuracy. ‍ A misplaced comma or unassigned data entry could potentially have huge consequences for your business, so reduce the chance of human error by canceling manual calculations. ‍ So, some serious pros exist to using report automation tools in everyday business. But how do you actually do it? ‍ Let’s have a look. Automated Reporting Tools Here’s an overview of how to do it using two web analytics tools, Abralytics and Google Analytics. Abralytics Abralytics is a web analytics tool that has gained popularity, partly due to its ability to marry in-depth reporting with easy-to-use functionality. ‍ Unlike other well-known platforms that seem to overwhelm more than make life easier for many users, Abralytics takes a less is more approach to their business, including report automation. ‍ With just a few clicks, you can give your team access to the most valuable data in your business. ‍ As mentioned earlier, the first step is to identify your business KPIs.  ‍ You can set these KPIs as key widgets in your Abralytics reports and, in doing so, view only the data you need rather than too much data at once. ‍ The platform also helps you save time as the learning curve is super low, and the setup is pain-free. ‍ Abralytics also allows you to view data from an infinite number of websites using one platform. It automatically generates weekly and monthly reports for all sites and sends these by e-mail. ‍ That’s the kind of initiative that draws so many to Abralytics. ‍ Easy, hassle-free automated reporting software. Pexels‍ ‍ Google Analytics ‍ GA has been the go-to web analytics tool for many years, so it’s reasonable to assume that you’ll want to automate your reports stemming from their products. ‍ That’s precisely why Google Data Studio was released in 2016 as a free automated reporting tool for individual users and small teams. ‍ Google Data Studio lets you view reports from various data sources in one compelling dashboard. It uses charts, bars, and other

Google Analytics is, without doubt, a giant in the digital analytics world. And let’s be honest, it’s pretty cool. To have such a powerful tool at your fingertips for free – that’s awesome! However, its greatest strengths may also be its greatest weaknesses. And if you’re reading this article, you likely know this already. You’re probably weighing up the pros and cons of GA and wondering if there’s a better alternative for you. And so, without further ado, we’d like to see how our own (equally as awesome) analytics tool compares. Here is a list of 9 comparisons to help you see the best fit for your business. Data reports + Features Abralytics ‍ Abralytics provides a limited amount of data – and with good reason. We believe in simplifying the data reporting process, giving you the most essential and relevant reports. Why? Because most entrepreneurs and business owners don’t have the know-how or time to sift through mountains of data. Clear, simple, actionable insights. That’s what you get with Abralytics. The user-friendly dashboard provides the most important metrics, such as: Total page views Unique visitors Bounce rate Average session lengths Page views Top pages The above metrics help you understand: how many people are visiting your site, which pages they’re visiting, what your most popular pages are and how engaging your website is. Top traffic sources Top countries Top campaigns Devices The above metrics tell you which of your marketing campaigns result in the most conversions, where your customers are coming from and which devices they use. Even better? You’ll get an analytics report delivered straight to your inbox each week. Google Analytics GA4, on the other hand, offers more than 200 metrics and dimensions. (1) And this is great for digital marketing agencies or large enterprises looking for more granular reports. But is it equally as great for those with little to no experience with analytics platforms? Not so much. Most users will find themselves overwhelmed with the sheer amount of data available. Data that requires a lot of time and effort to make any sense of. Script size Abralytics The total script size of Abralytics is less than 4 KB. Google Analytics  The total script size for Universal Google Analytics is 45.7 KB. Google Tag Manager = 28KB Google Analytics = 17.7KB Why does script size matter? For two reasons: Page speed is an important ranking factor in the Google algorithm. A larger analytics tool will slow your website down. Page load times affect conversions. For example, nearly half of all visitors will leave a mobile website if the pages don’t load within 3 seconds. (2) Why is GA 90% larger than Abralytics? This comes down to a large number of reports. Once again, having all this info seems like a good idea. But if unnecessary data slows down your site, it could do more harm than good. For all the latest stats on slow page loading times, check out our list. Privacy and The Cookie monster ‍ Source: Pexels Abralytics With Abralytics, there’s no need to have that tiresome cookie banner appear on your site. By using anonymous measurements, we can track site usage without collecting personal data. This means Abralytics complies with all data protection regulations. We are GDPR, CCPA & PECR compliant straight out of the box. You have 100% ownership of your website data. And visitors to your site have the peace of mind knowing that no one is collecting, storing and selling their personal information. Google Analytics Google Analytics has been getting a lot of flack recently for how they store and use the data they collect from websites, nevermind the data sampling and time it takes to actually see the data you need. To their credit, they’ve improved their privacy with their latest version, GA4. Here is a summary of these changes: (3) Data gathered in the EU is no longer sent to servers in the USA for processing. A user’s IP address is anonymized by default Disabling granular device and location data It relies on machine learning to fill in the gaps in data collection. However, there are still privacy concerns. GA4 still uses cookies by default and is not fully GDPR compliant. Countries like Austria have rejected their IP address anonymization function as sufficient enough for protecting data transfers to the US. Even with it, US intelligence services can still access user IPs. And although free, the trade-off is that Google owns your data and can do what they wish with the information. ‍ Pricing Abralytics ‍ Abralytics offers a free 30-day trial with access to the full range of features. When you’re ready to sign up, these are your options: Basic: $19/month For early-stage startups and small businesses. Standard: $49/month For web agencies and businesses with significant website traffic. Enterprise: $149+/month For enterprises and agencies with a lot of websites or traffic.‍ For full details of our plans, click here. Note that for every one of our plans, you’ll be able to add an unlimited amount of websites. The plan you choose will largely depend on the volume of traffic that your site receives. You may wonder why there is no “free” version of Abralytics. Because we do not make a profit selling collected data for advertising purposes. Plus, our team needs lots of coffee and donuts to keep everything running smoothly. Google Analytics Free version – Universal Analytics / Google Analytics 4:$0 Paid version – Google Analytics 360: $150 000/year or $12 500/month Universal Analytics/GA4 is part of the Google Marketing platform and is available to anyone with a Google account. ‍ A note about price: If you’re a small business, you may be tempted to sign up for the free GA4 and save a couple of bucks a month. We get that. But with growing privacy concerns and a steep learning curve, GA4 may not be the best web analytics tool for you – even if it is free.  Ease of use Abralytics The Abralytics

There are many advantages to using an Analytics platform, such as Google Analytics, Abralytics, FoxMetrics, HubSpot, or something similar. These platforms allow any website owner to see how users are interacting with his website and apply the suggested changes to optimize productivity. But what do you do once your blog is inactive or a website is no longer in use? You see, your unused website data will stay in your analytics account and simply clog things up. Deleting an unused Google Analytics Account keeps things nice and tidy and speeds up your analytics on websites or pages that are still valid. You might be a new user of Google Analytics and the very thought of doing anything to your account settings might be freaking you out. If so, don’t stress… We’ve got it covered. This article will give you a step-by-step guide to help you delete a Google Analytics Account. Log in to your Google Analytics account Sign to your Google Analytics account. Open your browser and navigate to www.google.com/analytics/ Keep in mind that you’ll be taken directly to your analytics interface if you’re already signed in to Google. Alternatively, you’ll be prompted to enter your login details on the main menu, likely your Gmail account and password. Screenshot taken from Google Analytics landing page Once here you’ll need to… Locate the Admin tab Move the cursor to the far left of the home page and a pop-out will appear. In the bottom left-hand corner, you’ll see the Admin tab along with a settings cog icon. Select it. You’ll now find yourself on the Admin panel. From here you’re able to adjust any account settings or property settings. Stick to the left hand of the page where your different accounts are located. Screenshot taken from Google Analytics demo account Next, you need to… Select your Google Analytics Account You might be using Google Analytics to analyze the traffic of more than one company website. If so, you’ll have multiple accounts displayed in the dropdown menu. Make sure to select the proper account name here. Selecting and deleting the wrong account can be quite a pain. You’ll lose valuable data if you accidentally get rid of the wrong account, so pay attention! Screenshot taken from Google Analytics demo account Once you’ve selected the account you no longer wish to use, click ‘Account Settings‘ on the admin page… Delete the Account On the far right of the page, you’ll notice a tab labeled ‘Move to Rubbish Bin‘. Click on it and… that’s it, consider the unwanted clutter permanently deleted. Screenshot taken from Google Analytics demo account ‍ Haven’t found the right analytics platform yet? You might have deleted your Google Analytics account because the business website in question is no longer in use. Or perhaps you simply wanted to declutter your account and speed things up. Whatever the reason, if you’ve just followed these steps you now find yourself without an analytics platform to track precious data. Why not consider an alternative to Google Analytics? There are a number of platforms out there that offer all the necessary tracking code and reports to make your website successful. Abralytics is one such platform. Super lightweight code means faster loading times and a user-friendly interface will make you wonder why you spent so much time figuring out how a more complicated platform worked. Photo by Ketut Subiyanto – Pexel Still confused? Here are a few frequently asked questions about this topic… How do I permanently delete Google Analytics property? Firstly, Sign in to your Google Analytics account the same way we just described. Thereafter, select Admin and navigate to the property that you wish to delete. In the Property column, on the right hand of the page, click ‘Property Settings’. Now click ‘Move to Trash Can’. You should now see a confirmation screen. Click ‘Move property to Trash Can’. For a step-by-step tutorial, check out the full article here. How do I delete a Google Analytics demo account? Again, the same basic steps apply. Sign in to Google Analytics, and click ‘Admin’. Navigate to the Account menu and select ‘Demo Account’. In the Account column, click ‘User Management’. Now click ‘Remove Myself’. ‍