Revenue Operations Analytics (RevOps) by a Marketing Analytics Consultant
Most revenue teams don’t lack data, they lack alignment.
As a marketing analytics consultant, I help SaaS and B2B teams connect marketing, sales, and revenue data into a single, trustworthy view of performance.
If marketing reports leads, sales reports pipeline, and finance reports revenue, but none of the numbers match, this service creates clarity across the entire funnel.
The Problem This Solves
Revenue breaks down when teams operate in silos.
Common challenges include:
- Marketing and sales reporting different numbers
- No clear view of lead-to-revenue performance
- Inability to tie marketing activity to pipeline or revenue
- Attribution models that don’t reflect reality
- Leadership lacking confidence in funnel metrics
Without shared data and definitions, revenue decisions become reactive and political instead of strategic.
Whats Included
This service focuses on end-to-end revenue visibility, not isolated reports.
- Full-Funnel Data Integration: Built by a RevOps specialist who understands both go-to-market strategy and data structure.
- Revenue & Funnel Analytics: Revenue operations that answer the questions leadership actually cares about.
- Attribution & Performance Measurement: Designed to support decision-making, not theoretical perfection.
- Executive-Ready Reporting: Revenue conversations that are based on facts, not opinions.
Who Is This For?
Teams
Scaling growth
RevOps
Needing full-funnel clarity
Marketers
Accountable for pipeline and revenue